What if creativity could be learned?

I Write, Speak, and Email about Making Creativity Happen.


Hi, My Name is Allen.

My mission is to help people realize and live up to their potential.

I believe creativity is accessible to all, most people just don't have the right tools. I wrote a book called The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone. By interviewing everyone from billionaires to neuroscientists, I developed four steps, backed by science, that you can follow to achieve creative success. Click on “The Book” (above) to learn more.

I also founded and served as CEO of TrackMaven, a marketing analytics platform that large brands such as GE and the NBA and high growth-startups such as Dollar Shave Club and Mailchimp have used to power data-driven creativity. In October 2018, TrackMaven merged with Skyword, the leading content marketing platform. Today, I am the Chief Strategy Officer for Skyword where I oversee our north star vision to determine whether we should build, buy, or partner to get there.

Most importantly, I was once a very pitiful runner-up on Wheel of Fortune (I should’ve bought more vowels). When I’m not embarrassing myself on syndicated television, I enjoy hanging out with my corgi, Maven, and exploring my current home of Washington, DC.

 
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Say Hi!

Contact

For speaking or PR inquiries, email Danielle Ali at Danielle@Allen.xyz

You can email me at: Gannett.Allen@Gmail.com


Now Out: The Creative Curve

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From the Preface:

"We’ve all been told a lie about the nature of creativity...My goal in writing The Creative Curve is to reveal the truth about creative success: that there is in fact a science behind what becomes a hit and that today’s neuroscience gives us an unprecedented ability to decode and engineer the necessary moments of 'inspiration' to create mainstream and popular work."

One of "8 Books Every Entrepreneur Should Read in 2019""

- Inc Magazine

Available now from your favorite indie retailer, Amazon, Audible, Barnes & Nobles, Books-A-Million, Google Play, iBooks, and more. Visit the book website for more information.